Many executives believe that the price is given by the market and that the only option is to check if the margin at such price is acceptable and sustainable. However, market research and data science show that customers have different willingness to pay (WTP) and that many are more sensitive to value than price.
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Open Pricer provides a cloud-based pricing platform that empowers businesses to sell smarter and faster, thus improving their financial performance. This solution is based on our extensive experience gained from working for many years with global market leaders. It will help your teams to improve pricing strategy, build more accurate quotes, optimize price increase campaigns, effectively monitor contracts to retain customers and maximize their lifetime value.