Simulation: Impact of more accurate cost and willingness to pay calculation on margin

The Power of Accurate Cost and Willingness to Pay Predictions

As a carrier, you know that it is complex to estimate the cost of your services and even more the maximum price a customer is willing to pay (WTP). Yet these two factors play a vital role in setting your prices. Better cost prediction allows you to win price-sensitive deals at a lower but still profitable price; and better WTP prediction allows you to capture more value and improve your margin rate.
The objective of this white paper is to quantify the corresponding benefits and provide tips to improve cost and WTP predictions when building an offer for a customer for a spot transaction or an agreement.