---
title: "Simulation: Impact of more accurate cost and willingness to pay calculation on margin"
---

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### Price Optimisation

# Simulation: Impact of more accurate cost and willingness to pay calculation on margin

**The Power of Accurate Cost and Willingness to Pay Predictions**

As a carrier, you know that it is complex to estimate the cost of your services and even more the maximum price a customer is willing to pay (WTP). Yet these two factors play a vital role in setting your prices. Better cost prediction allows you to win price-sensitive deals at a lower but still profitable price; and better WTP prediction allows you to capture more value and improve your margin rate.  
The objective of this white paper is to quantify the corresponding benefits and provide tips to improve cost and WTP predictions when building an offer for a customer for a spot transaction or an agreement.

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Open Pricer provides a cloud-based pricing platform that empowers businesses to sell smarter and faster, thus improving their financial performance. This solution is based on our extensive experience gained from working for many years with global market leaders. It will help your teams to improve pricing strategy, build more accurate quotes, optimize price increase campaigns, effectively monitor contracts to retain customers and maximize their lifetime value.

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